Cohere is a consultancy for those looking to make the leap to a new way of doing business.

One in tune with an era of increased expectations and changing values.

Creating more than just a purpose.

Our Story >

What We Do

We bring together uncommon perspectives and thinking to create powerful new approaches.

Identity

Positioning, language and narratives that:

  • Increase brand relevance and appeal in today’s cultural context
  • Drive change from the inside out, motivating people with meaning
  • Build commercially successful businesses that deliver for everyone

Assembly

Knowledge, people and networks that:

  • Create movements of shared purpose from the ground up
  • Deliver projects and programmes that break new ground
  • Convene platforms, coalitions and partnerships

Founders

Simon Matthews

Simon Matthews

Simon spent more than a decade at the top of Fishburn Hedges, one of the UK’s most influential communications agencies and part of one of the world’s biggest marketing groups. He’s worked with global corporate brands from BT Group to Nintendo of Europe, but also non-profits like The Carbon Trust. He is focused on how business changes to live up to the greater expectations of a fast-changing, global society.

Daniel Stanley

Daniel Stanley

Daniel started out in grassroots community organising in Sheffield, then came via Social Psychology at the LSE to movement-building campaigns for some of the world’s biggest NGOs. Surrounded by attempts to change the world, the elephant in the room was the role of business in achieving these goals - and some of the techniques of mission-driven campaigning are well suited to help.

Our founders lead a wider partnership of experts drawn from the worlds of brand reputation, social mission campaigning, research and digital influence.

The Cohere Model

We have developed a three-step journey, adapted for each project and client:

Context

We place the roots of your challenge in the shifting context of a new era:  a world of changing attitudes, values and expectations, which demands a different mindset and a fresh response.

Confront

We help you face the evidence and make bold, strategic choices designed to deliver real change.  Taking head on the big decisions needed to achieve ambitious goals.

Coherence

Together, we establish the clarity of purpose and resonant articulation that will underpin your mission and draw others to your side, for economic, social and reputational gain.

Coherent Views

The problem with Storytelling

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A narrow focus on method is more likely to hinder social change than help it.

Jake Weirick; Unsplash

Can activist brands have their cake and eat it?

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The reaction of many to Nike’s latest move has been torn between celebration and scepticism. But does expecting true brand activism always to require commercial sacrifice really make sense?

Can social business become truly mainstream?

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The plurality of approaches is a strength – but to become a movement needs more coordination

The Future of Capitalism? Two takes – and two mistakes

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What do the CEO of Unilever and Jeremy Corbyn think we should do? We went to find out.

Photo by Tom Ritson on Unsplash

Why social impact brands must move beyond marketing

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If it’s not business as usual, then it shouldn’t be communicated that way.

Photo by mari lezhava on Unsplash

Maybe we’re all a bit Gen Z

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The steady tick of time propelling us forward is no longer just a concern at a personal level. Thanks to those fairly arbitrary categories we call ‘generations’, it now creates…

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