Positioning, language and narratives that:
- Increase brand relevance and appeal in today’s cultural context
- Drive change from the inside out, motivating people with meaning
- Build commercially successful businesses that deliver for everyone
Knowledge, people and networks that:
- Create movements of shared purpose from the ground up
- Deliver projects and programmes that break new ground and forge new alliances
- Convene platforms, coalitions and partnerships of mutual interest and benefit
Simon spent more than a decade at the top of Fishburn Hedges, one of the UK’s most influential communications agencies and part of one of the world’s biggest marketing groups. He’s worked with global corporate brands from BT Group to Nintendo of Europe, but also non-profits like The Carbon Trust. He is focused on how business changes to live up to the greater expectations of a fast-changing, global society.
Daniel started out in grassroots community organising in Sheffield, then came via Social Psychology at the LSE to movement-building campaigns for some of the world’s biggest NGOs. Surrounded by attempts to change the world, the elephant in the room was the role of business in achieving these goals - and some of the techniques of mission-driven campaigning are well suited to help.
We place the roots of your challenge in the shifting context of a new era: a world of changing attitudes, values and expectations, which demands a different mindset and a fresh response.
We help you face the evidence and make bold, strategic choices designed to deliver real change. Articulated in a way which speaks the language of both your people and those you aim to reach outside
Together, we establish the clarity of purpose and resonant articulation that will underpin your mission and draw others to your side, for economic, social and reputational gain.
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